Germany is the most popular holiday destination in the German Zurich, January 18, 2010 – the holiday house – marketplace VACANDO has just published the first report of the holiday home 2010. The study shows that Germany was the most popular destination of among Germans in 2009 and that primary family holiday in the holiday house with children. Holiday House report 01/10 published the fledgling company VACANDO 2009 established itself as one of the leading online marketplaces for holiday accommodation in the German market. VACANDO offers worldwide online over 90 000 holiday accommodation – professional party such as Interhome and inter chalet on the one hand, as well as from private owners on the other. VACANDO is also the only online portal for holiday accommodation, offering a telephone customer service around the clock. In the just-published House report 01/10 has VACANDO, online customer survey carried out based on a literature review of reservations with check-out in the 2009 fiscal year, as well as one in December 2009, the most important trends about cottage holidays analyzed. 2009: Germany as a popular tourist destination the study shows that Germany was the most popular holiday region of German VACANDO customers, followed by the Switzerland and Italy.
The strong trend to cottage stays in their own country was recognizable 2009 also at customers from France and of Switzerland. Particularly high in the favor of the German North Sea regions were, followed by Valais and Ticino in the Switzerland. Regardless of the country of origin, you can see, that 58% of all customers booked an apartment, 36% 6% preferred a cottage a resort. As regards features Internet access and a dishwasher are becoming increasingly important, and about every fourth visitor explicitly looking for pet-friendly accommodations. From a socio-demographic perspective, it can be stated that 40% of all bookings by families made with children, followed by pairs with 39%. Most 3-star holiday accommodation (52%) were booked, luxurious objects accounted for 13% of all bookings made.
4 of 5 customers spend 1 week in the booked accommodation. only every sixth guest stays 2 weeks. Outlook 2010: Trend to shorter stays, for higher-grade accommodations based on an analysis of the first bookings in 2010 can be adjusted down, that for the winter holiday a very high demand Wallis after the famous ski areas in the Swiss canton of (especially after Nendaz, Zermatt and Crans-Montana). For the summer, it emerges again increasingly traveled abroad. The most popular destinations for the summer are currently followed by Tuscany and the Ticino the Cote d Azur. Also, a trend towards shorter stays (under 7 days) and high order bookings (by almost 40%) can determine our analyses show, that holiday in the cottage are increasingly gaining popularity. VACANDO benefited from this trend very strongly and constantly gaining market share. The booking status is up 110% compared to the prior year, explains Kilian Eyholzer, Managing Director of VACANDO AG. A summary of the main results can be found under publications.