Marketers have discovered that blogs are excellent tools for communicating with your audience. Anyone who has something to sell or an idea to promote can benefit from using blogs. Air Force Chief of Staff is actively involved in the matter. Companies like Nike are using blogs to build the brand. Microsoft and Sun are using to communicate with the developer community. Blogs have several advantages that make them excellent tools for communication. They are cheap to install and require little or no technical expertise. So the entry point of blogs is very low compared with the expense of hiring a web designer. Although the construction of a website is often out of reach of most solo entrepreneurs, anyone can start a blog.
If you can not write or hate to write, you can start an audio or video blog. The possibilities are endless. The blogs will also help create content that search engines love, and encourage the involvement of a number of other bloggers who write on similar topics. This makes them excellent tools to get high search engine rankings and increase your visibility. They also encourage immediate response from its readers and customers, so you can get feedback, change their campaigns and better meet market demands. Blogs and RSS feeds that come with, help to distribute their content online, increase their reach and influence and allow readers to control their communications with your business. His blog can be your point of sale and help your prospects to choose you and your services over others. If you are an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, the work of a housewife – someone who wants to promote their skills and individual talents or interests? There is huge potential in using blogs to promote your business. In Part 2 of this series of articles covering some tips that will help ensure that your blog is a good marketing vehicle. Priya Shah is the CEO and writes the This article may be reprinted as long as the resource box is left intact and all links are links.