Practical guide on Facebook, Twitter & co. It’s a workbook and a practical guide for the planning and implementation of social media campaigns. Course module entitled social media methods “appeared in the Cornelsen Publishing House a new practice guide.” Social media marketing is the instrument for companies and organizations to detect the formation of opinion in the Internet. The findings in all areas of the company can be integrated in the dialog with the customers and prospects. The paperback 120 pages is aimed at future Manager of social media and marketing experts, who want to deepen your knowledge in social media. The book focuses on user behavior in social media.
What are relevant social networks for me? How consumers respond to advertising on the Internet? It shows the procedure for the planning and implementation of social media strategies and gives practical tips in the facilitation of social channels like Facebook, XING, or a blog. The importance of Shitstorms is explained with examples and how you as affected companies goes to. A comprehensive social media glossary explains laymans terms all new terminology relating to the technical subject. With my book the social media get managers a practical assistance for the daily challenges in Facebook and social media”, as author Thomas Klein. The Essenes is for over 13 years in active online marketing and social media marketing specialist. As the Barefoot man”, the certified Social Media Manager held crazy actions on video and generated over 40,000 qualified Facebook fans on 18 Facebook pages in 15 European countries for a Logistics Freight Exchange. He proved all critics, that social media marketing in the B2B field works.